Information, integration, inspiration...

Optimise Without Compromise

Our objective in designing the Factor 001 was simple: to approach the design of the bicycle with no respect for rules or restrictions. To demonstrate our interpretation of the machine and how we would optimise without compromise.

We would take cutting edge technology from motorsport, from aerospace and from the world’s top materials research laboratories and apply them to one of humankind’s most elegant and enduring inventions: the bicycle.